Consulting
Saathi Money: an in-app guidance layer
A concept PRD for Saathi's existing mobile app: calm, contextual guidance at the moments that decide trust, from onboarding and saving to borrowing, rewards and financial health.
The problem
New users see many finance surfaces, but may not know what Saathi helps them do first, whether it is safe, or how to use it in their own language.
The decision
Keep the existing app intact and add guidance only at real decision points. Start with language, voice and simple safety before asking for any financial action.
What I designed
A calmer V1 across onboarding, home, goals, borrowing, rewards, health and trust. Home becomes a command center, borrowing puts EMI, interest and comfort range before eligibility, and rewards stay separate from real savings.
How I'd measure it
Onboarding completion, first-action completion and helpful-explanation rate improving together. Then first goal created, EMI explainer opens before eligibility, and fewer questions about token value.